IMATS Vancouver 2018

One of the most intriguing and educational trips of 2018 was to Vancouver, BC for IMATS, the International Make-up Artists Trade Show. The trip was sponsored in part by our partnership with Black Tie Makeup. Owner Lisa is passionate about continued education to ensure her and her team of artists are at the cutting edge of all things beauty.



Vancouver 2018

This was my first time to a make-up specific convention and I was thoroughly overwhelmed with the amount of time and effort that goes into all of the different genres of artistry. The show offered a wide variety of classes and seminars even some specific to how to photograph make-up.


What I found thoroughly impressive was the accessibility to the educators and professional artists. The overall vibe in the room was that of kinship, camaraderie, and growth. We had the pleasure of meeting several icons in the make-up industry including YouTube star Mimi Choi and film legend Ve Neill.

As a photographer, we often draw inspiration from a multitude of sources. This trip was very impactful and I look forward to attending again this year!

Oh, and Vancouver itself was utterly beautiful; truly one my favorite cities!

Vancouver Convention Center - IMATS 2018